Rafael Oliveira

Rafa Oliveira serves as Chief Executive Officer of the Coffee Operating Unit and has been named by the KDP Board of Directors to serve as the CEO of the future Global Coffee Co. upon separation.  He previously served as Executive Director and CEO of JDE Peet’s since November 2024.

Prior to JDE Peet’s, Rafa spent 10 years at The Kraft Heinz Company, where he successfully drove growth, innovation and sustainability initiatives, and developing business leaders while serving in various executive roles, including Executive Vice President and President of International Markets such as EMEA, APAC, and LATAM.

Before his tenure at Kraft Heinz, Rafa spent 10 years at Goldman Sachs Group, holding several senior leadership roles, including Executive Director in the Securities Division in the United Kingdom and in the Emerging Markets Division in Hong Kong. He began his career in Brazil, working in the Equity Research divisions at Banco Icatu and Banco BBA-Creditanstalt.

Rafa holds an International MBA from the University of Chicago and a bachelor’s degree in economics from Pontifícia Universidade Católica do Rio de Janeiro, Brazil.