How The Original Donut Shop Is Reinventing the Everyday Treat Routine
The Original Donut Shop® has long been a favorite in the coffee aisle, thanks to its strength in turning everyday into a treat. This makes the brand a natural incubator for flavor and format innovation that extends the morning coffee routine into the afternoon reward. In 2026, the brand’s new products reflect the brand’s versatility in giving consumers the freedom to brew for any moment: hot or iced.
The Original Donut Shop has breakthrough K-Cup® pod partnerships with beloved brands that continue to excite consumers, including collaborations with SNICKERS®, TWIX® and Cinnamon Toast Crunch™. Most recently, the brand introduced online a new line of Pop-Tarts™ Brown Sugar Cinnamon flavored coffee K-Cup pods, bursting with notes of brown sugar sweetness and cinnamon flavor. This innovation is now available on Keurig.com, Amazon and Walmart and will begin rolling out to other retailers nationwide in April.
Designed for at‑home café vibes, the brand’s Iced Refreshers line is one of the most successful innovations from The Original Donut Shop, sparking major buzz on social media thanks to vibrant, user generated content. With Gen Z and younger flavor‑seekers leading the love for iced Refreshers, the brand recently added a new flavor to its lineup: Watermelon Breeze – with juicy watermelon flavor and a sweet, cool finish, it’s like sipping a summer breeze. Beach not included. The new flavor is available on Keurig.com, Amazon and Walmart and will expand nationwide in April.
The Original Donut Shop Coffee’s One Step Latte K-Cup pods have helped consumers brew an indulgent café‑style latte experience effortlessly since 2019. The Original Donut Shop One Step Latte K-Cup pods are filled with coffee, flavoring, and sweetener – all in one! The platform continues to grow with an all‑new Caramel Macchiato flavor, launching in retailers nationwide in April, alongside refreshed packaging for Vanilla Latte and Mocha Latte that highlights how easy consumers can enjoy the product hot or iced with any Keurig® brewer. Building on that same all-in-one philosophy, The Original Donut Shop recently introduced Vanilla Matcha and Strawberry Matcha One Step Latte K-Cup pods— So rich. So creamy. And now – so easy!
In addition, in 2025 The Original Donut Shop expanded beyond the single serve coffee category with four new flavors of 12oz ground coffee. The brand’s flagship ‘Regular’ flavor was the #1 fastest velocity rank across all bagged coffee innovation in the category in 20251 . This growth initiative allows the brand to show up in more brewing rituals, reinforcing its role as an accessible, everyday treat while paving the way for future innovation.
Learn more at https://www.keurig.com/content/theoriginaldonutshop.
1 Total MULO+ w/ Conv: CY2025; Item Unit Velocity Rank among launches with +10% ACV