Iconic Favorites Are Stepping Back Into the Spotlight
Two of our most legendary brands – RC Cola® and A&W® Root Beer – have launched bold new marketing campaigns that tap into nostalgia while creatively reintroducing themselves to a new generation.
After a 40-year hiatus from national advertising, RC Cola is making a triumphant return with a campaign that’s as unapologetic as the brand itself. The new tagline—“Not a soft drink. Just a damn good cola.”—is a rallying cry for loyalists and an invitation to the next generation of die-hard drinkers. The creative showcases both the classic and newly launched zero sugar versions of the brand.
The campaign is currently live in Chicago, a city where RC has long been a cult favorite, and Chicago’s fiercely loyal “Loud and Prouds” are at the heart of the launch. The brand is showing up with new creative across social and digital channels, out-of-home placements across the city and retail activations. In addition, through our strategic partnership with the Chicago Bears, we’re amplifying RC Cola’s presence at Soldier Field, including commemorative cans, stadium LED takeovers, fan zone experiences and more.
Meanwhile, A&W Root Beer is leaning into its legacy as the #1 root beer brand while introducing its first new flavor in nearly two decades: A&W Ice Cream Sundae. In support of the new variety, the brand launched a fun new campaign designed to make family nights even more special – whether you’re watching a movie or playing games at home. This campaign rollied out in select cities like Dayton, Toledo, South Bend, Cincinnati and Indianapolis—places where A&W is looking to grow and connect with more families.
To make these nights even sweeter, A&W is teaming up with Breyers ice cream! Together, they’re offering a cool digital experience where consumers can create their own root beer float in augmented reality, play instant win games and discover tasty recipes on Pinterest. Look out for special displays in stores, promotional packaging, and savings through the Fetch app.
These campaigns reflect a broader trend in KDP’s marketing approach—one that embraces the power of nostalgia and modern media muscle. By investing in brands with deep cultural resonance, we’re breathing new life into beloved brands by reigniting memories and creating new ones for today’s consumers.