Tim Cofer

Tim is a seasoned consumer packaged goods executive, with 35 years of multinational experience in driving growth, leading transformations and executing significant M&A. His career is defined by a track record of creating value and building high-performing teams.

As CEO of KDP, Tim has led a new chapter of growth at the $15 billion North American beverage company, which has operations in the U.S., Canada and Mexico. He has centered KDP’s strategy on consumer-obsessed brand building, shaping its “now and next” portfolio and amplifying its route to market leadership, leading to consistent growth in sales and earnings per share as a result. Under his leadership, KDP has accelerated a data-driven approach to precision marketing for its portfolio of iconic brands and embraced a “challenger” culture. Dr Pepper became the #2 soda brand in the U.S. and Keurig brewers now make up one out of every three coffeemakers sold at retail. The company has also achieved momentum in growth spaces such as Energy with the significant acquisition of GHOST, and it has announced the launch of the disruptive plastic- and aluminum-free K-Rounds single-serve coffee pods and the K-Alta brewing system.

Prior to joining KDP, Tim was the Chief Executive Officer of Central Garden & Pet Company for four years, where he oversaw a multi-year period of double-digit revenue and profit growth and a series of strategic acquisitions.

Previously, he spent 28 years with Mondelēz International and its predecessor company, Kraft Foods, with responsibility across a wide range of product categories, including coffee, chocolate and packaged food. In Tim’s last position as EVP and Chief Growth Officer, he was a critical architect behind the company’s successful growth strategy. He previously led several global regions, including as President of Asia Pacific, Middle East & Africa Mondelēz International and President of Kraft Foods Europe. In his U.S.-focused roles of President of Kraft Pizza Company and President of Oscar Mayer Foods, he oversaw manufacturing and distribution operations, including a nationwide direct store delivery network. He also led the global integration of Kraft and Cadbury, delivering on the merger’s strategic and financial objectives while nurturing a combined high-performing culture.

Tim holds an MBA from the University of Minnesota and a BA in Economics and Political Science from St. Olaf College.