Snapple Brings Back the Iconic Glass Bottle in NYC
Snapple is making headlines in New York City this fall with the return of its beloved glass bottle—a move that’s more than just an alternative packaging option. As part of Snapple’s launch of its new Snapsolutely Refreshing marketing platform, the glass bottle is back for a limited time in New York City in acknowledgment of the brand’s Brooklyn beginnings and the community that helped shape its legacy.
Founded in 1972, Snapple quickly became a household name, known for its refreshingly honest personality, fun advertising and the playful “Real Facts” under the bottle cap. For decades, the glass bottle – and the distinctive “pop” when opened – stood as a hallmark of the authentic Snapple experience.
Snapple’s switch from glass to recycled plastic in 2020 used less packaging materials and made bottles lighter – allowing for more cases per truck, fewer trucks on the road and lower carbon emissions. Since then, loyal fans have expressed they miss the iconic feel and unmistakable sound of opening of the original glass bottle. To celebrate that heritage, Snapple is bringing back a limited-time glass bottle exclusively to the NYC market starting October 15, 2025. While supplies last, favorites like Snapple Apple, Kiwi Strawberry, Peach Tea, Zero Sugar Peach Tea and Lemon Tea will be available in the distinctive glass bottle featuring limited-edition packaging that celebrates NYC’s five legendary boroughs.
This limited-time offering is designed to showcase Snapple’s commitment to drive excitement among core fans—many of whom are willing to pay a premium for the glass experience. The return of the glass bottle is just one part of Snapple’s broader marketing resurgence[FC1] , which is focused on real ingredients, real tea and real juice—emphasizing quality, flavor and Snapple’s authentic personality. With high-impact creative placements across outdoor billboards, subways and one of the most recognizable ad spaces in the world – Times Square – Snapple is reigniting its commitment to the brand right where it all began.