State of Beverages 2025 Trend Report

From dawn to dusk, Americans sip their way through an average of 57 beverage moments a week — about 90 ounces a day – and the “why” behind those sips is changing faster than ever.

Our inaugural trend report makes clear the essential role beverages continue to play in consumers’ everyday lives and strongly indicates that Americans, led by the younger consumer, are seeking even more personalization, variety and better-for-you options than ever before. The key for companies like ours is being in sync with people’s lives, showing up with the right beverage for the right moment, with the flavor, function and feeling they’re looking for.

— Tim Cofer, CEO, Keurig Dr Pepper

State of Beverages 2025 Trend Report:

The State of Beverages 2025 Trend Report is an insight-rich exploration of how American beverage preferences are transforming across generations, moments and needs.

Drawn from national surveys and KDP’s own proprietary insights, this report dives into beyond what’s selling to examine why we drink what we do. It’s designed for those looking to understand where beverage culture is now—and where it’s going next.

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Drinks Defining a Generation

Tracking the tastes and trends influencing Gen Z.

The Sips Shaping Us

Tracking the tastes and trends influencing Americans.

Beverage Essentials

Americans continue to rely on familiar beverage staples — especially coffee and carbonated soft drinks — to energize, comfort and indulge. At the same time, premiumization in beverages is fueling a growing desire for options that elevate everyday rituals.

Needs & Occasions

Day-to-day, Americans reach for drinks that match their needs moment-to-moment. These preferences demonstrate the diversity of America’s beverage landscape—and a culture that values personal choice depending on the need or occasion.

Discovery & Beverage Personalization

Younger consumers are driving a wave of beverage curiosity, fueled by a desire for variety, bold flavors and cultural relevance. For Gen Z in particular, drinks aren’t just about taste, they’re a form of self-expression, with customization options key to making each sip feel uniquely their own.

The Wellness Wave

Today’s beverages are expected to do more. With flavor as given, beverages choices are increasingly guided by what they do — especially when it comes to mental and functional benefits.

State of Beverages 2025 Trend Report