The Original Donut Shop Expands Its Flavor Lineup with Pop-Tarts Inspired Brew
It started with a simple idea: bring together two breakfast favorites for a fun new twist on the morning routine by pairing the sweet, toasty flavor of Pop-Tarts® with the smooth, classic taste of The Original Donut Shop® Coffee. Internal research showed a natural overlap, with millions of consumers regularly buying both brands. The result is a new crave-worthy innovation: The Original Donut Shop’s Pop-Tarts Brown Sugar Cinnamon-flavored K-Cup® pods – perfect hot or iced.
“Our collaboration with the Pop-Tarts brand reflects a shared passion for creativity and flavor,” said Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper. “With a fan base growing 1.6x faster among younger coffee drinkers, The Original Donut Shop brand is looking to make the coffee routine a true treat experience that surprises and delights.”
This launch underscores The Original Donut Shop’s mission to lead in flavor innovation. As the #1 driver of growth in flavored single-cup coffee, the brand is also bringing back Sundae Fundae this spring and debuting Frosted Gingerbread Latte this holiday season – proving that coffee can be playful, festive and trend-forward. Fans can also now enjoy The Original Donut Shop in ground and whole bean bagged formats, introduced earlier this year, making it easier than ever to brew their favorite flavors any way they like.
The Original Donut Shop Pop-Tarts Brown Sugar Cinnamon K-Cup® pods are available now exclusively online at Keurig.com, Walmart.com, and Amazon, with nationwide retail availability coming in April 2026. To celebrate the collaboration, The Original Donut Shop will serve as an official partner of the 2025 PopTarts Bowl at Camping World Stadium in Orlando on December 27. Fans can enjoy free iced and hot coffee samples at the brand’s onsite Fan Fest event; and those without a clear bag will also have the chance to upgrade to a stadium compliant version (while supplies last), complete with customizable patches and charms that add a playful, collectible twist to gameday style.
To learn more about The Original Donut Shop® Coffee, visit https://www.keurig.com/content/theoriginaldonutshop.