Ricard Barri Valentines

Ricard Barri Valentines (Spanish) is the Chief Marketing Officer of JDE Peet’s. 

With over 18 years of international marketing and brand experience across the Food & Beverages, Home Care, and Beauty Industries, Ricard has a proven track record of leading brands and teams to success through transformative marketing strategies. He has consistently delivered impactful growth by aligning efforts around a shared vision and purpose.

Previously, Ricard served as the Global Category Director Instant Coffee & Liquid Coffee (2021 – 2024). He was instrumental in the launch of our aluminium capsules business, establishing L’OR as the company’s global premium coffee platform, and playing key roles in the turnaround of Instant Coffee and Jacobs.

Ricard holds a Master of Arts in Business Administration from Universitat Autònoma de Barcelona.