Tatiana Efremova
President, Growth & Emerging Markets
Tatiana Efremova (Russian) is President, Growth & Emerging Markets of the Coffee Operating Unit of Keurig Dr Pepper (KDP). She has over 20 years of experience in the FMCG industry. She originally joined JDE Peet’s in 2015 as the General Manager for Russia and under her leadership the company has achieved strong year-on-year growth and grew share in the Russian coffee market.
Prior to joining JDE Peet’s, Tatiana served as General Category Manager of Beverages for Mondelēz International. She began her career at Procter & Gamble where she served in a number of roles, including Commercial Director for Russia, Ukraine and Belarus.
She is a graduate from the Lomonosov Moscow State University.