John Brands

John Brands (Dutch) is the President of Europe of JDE Peet’s and was appointed to this position in June 2024. Since joining JDE Peet’s in 2015, he has served as General Manager for both the Netherlands and the DACH region.

He has over 25 years of experience in sales, marketing, and general management within the FMCG industry. He worked at Procter & Gamble as Marketing and Sales Director, at the Boston Consulting Group as a senior consultant, and at Coca-Cola as Country Director.

He holds a Master’s degree in Mechanical Engineering from Eindhoven University of Technology.