Collective Action Spotlight
We partner with and are members of many organizations to advance our health and well-being and product quality and safety strategies.
We know consumers are looking for more than just great taste from their beverages. We have expanded the way we think about well-being, focusing not only on the reduction of calories or sugar, but also offering nutritional and/or functional attributes.
What We’re Doing
We are investing in innovation to increase the number of better-for-you beverage options in our portfolio, expanding the distribution of those offerings in new and varied markets, providing transparency and pursuing rigorous safety and quality standards for all beverages and Keurig brewers we manufacture and market.
Choice
By 2025, KDP aims to have 60% of its product portfolio in the U.S., providing positive hydration options to consumers, achieved through reducing sugar and calories and incorporating functional ingredients.
Access
KDP continues to expand the distribution of better-for-you offerings to new and varied markets to reach a diverse mix of consumers.
Transparency & Marketing
We provide detailed information about our ingredients and products to provide transparency and empower consumers to make informed choices. We are also committed to responsibly marketing our beverage and food products, as well as our appliances.
Product Quality & Safety
We pursue rigorous safety and quality standards throughout product development, sourcing, manufacturing and commercialization for all beverages and Keurig brewers that we manufacture and market.
