The Dallas Cowboys Cheerleaders Received a One-of-a-Kind Keepsake. Now One Fan Can Win One.
Handcrafted by the artisans behind the iconic DCC uniform, this limited-edition collectible celebrates the 2026-27 squad, and one lucky fan can win one.
Football season may be defined by what happens on the field, but one of the teams capturing attention across America is standing on the sidelines.
Fueled by the success of America’s Sweethearts: Dallas Cowboys Cheerleaders and decades of tradition, the Dallas Cowboys Cheerleaders have become a cultural icon, inspiring fans far beyond game day. For the women who earn a place on the squad, being part of the DCC means joining one of the most recognizable legacies in sports.
To celebrate the 2026-27 Dallas Cowboys Cheerleaders, Dr Pepper created a one-of-a-kind keepsake inspired by the iconic DCC uniform. At the heart of the limited-edition kit is a collectible Dr Pepper can, customized with handcrafted details inspired by the iconic uniform and presented to the women on the squad.
Renowned Dallas sculptor Brad Oldham, creator of the signature DCC belt buckle for nearly two decades, designed the custom buckle, designed the custom buckle featured on the can, while Meagan Tate, Head Seamstress of the Dallas Cowboys Cheerleaders, handcrafted the rhinestone stars, fringe and leather belt straps that complete the design.
Together, these handcrafted details reflect the same craftsmanship, care and attention to detail that have helped define the Dallas Cowboys Cheerleaders for generations.
The result is a tribute from one iconic Texas brand to one iconic Texas team, celebrating the talent, dedication and spirit that make both instantly recognizable and undeniably one-of-a-kind.
And now, one fan will have the chance to own one, too.
Dr Pepper is partnering with rookie Dallas Cowboys Cheerleader Emily Awbrey, whose perseverance resonated with fans after she narrowly missed making the team before returning to earn her place on this year’s squad. Her journey reflects the determination, resilience and commitment it takes to become a Dallas Cowboys Cheerleader.
Together, Dr Pepper and Emily are giving fans the chance to win one of the limited-edition collectible kits through her social channels. For the first time, someone outside of the Dallas Cowboys Cheerleaders organization will have the opportunity to own a keepsake handcrafted by the same artisans behind the iconic DCC uniform.
Stay tuned to Emily’s Instagram and TikTok channels for a chance to win a one-of-a-kind piece of Dallas Cowboys Cheerleaders history, coming soon.
NoPurNec. Legal US res of TX (excl. Houston), AR, OK, NM & LA (excl. New Orleans), 18+. 1 entry/person. Ends 11/15/26 11:59pm ET. Rules: www.kdppromotions.com/