Keurig Dr Pepper and the Green Sports Alliance team up to support a more circular economy
Keurig Dr Pepper (KDP) is the newest member of the Green Sports Alliance, a non-profit that convenes professional sports leagues, sports governing bodies, colleges, teams, venues, their partners, and millions of fans around meaningful change toward a more sustainable future. For years, KDP’s flagship brand, Dr Pepper, has been synonymous with college football, celebrating the game and its fans through iconic marketing and empowering youth through providing scholarship opportunities to students. KDP is excited to partner with the Green Sports Alliance to extend its positive impact in sports through environmental sustainability.
The partnership will help KDP build relationships and explore piloting reuse and refill delivery models in sports venues in the U.S. KDP will also serve as an advisor and contribute to the development of a free sustainability performance toolkit for Green Sports Alliance Members that will guide and celebrate progress toward a more circular economy and a resilient future.