Ensure 60% of KDP products provide position hydration by 2025
Reduce beverage calories consumed per person in the U.S. by 20% by 2025, as part of the Balance Calories Initiative
BETTER CHOICES. BETTER LIVES.
We aim to be a trusted partner on the well-being journey of our consumers. Along with offering choices that reduce calories or sugar, we are also committed to delivering products containing beneficial nutrients. That’s why we are expanding the way we think about health and well-being with a new focus on positive hydration.
Our Approach to Positive Hydration
We define a positive hydration product as one that provides a serving of fruits or vegetables OR is below 40 calories per serving with a functional attribute (e.g., hydration with water; antioxidants to help fight cellular damage from free radicals; immune support with vitamins A, C, E and zinc; healthy digestive system support with dietary fiber and relaxation with L-theanine) or at least 10% Daily Value of a nutrient to encourage (protein, fiber, vitamin A, vitamin C, calcium, iron, vitamin D or potassium. Examples of existing positive hydration products include non-caloric coffees and teas, 100% fruit juice and sauces with no sugar added, low-calorie energy and soft drinks and sparkling, still and functional waters.
Transparent and Responsible
We believe transparency and information help all of us make better decisions. That is why we, along with industry peers, include front-of-pack calorie labelling and promote calorie awareness on company-owned vending equipment and coolers. We also have a detailed KDP Product Facts website, that includes information such as ingredient and nutrient descriptions and comparisons to other KDP cold beverage products. In addition, we’re committed to advertising all of our products in a responsible and truthful manner. As members of the Children's Food and Beverage Advertising Initiative (CFBAI), we pledge to not advertise products to children under 12 unless they meet CFBAI’s nutrition criteria.
Thirsty for Wellness
Consumers’ interest in positive hydration and functional attributes from their food and beverages continues to increase. KDP is meeting these needs through a variety of product innovations across our portfolio. For example, we have launched Dr Pepper Zero Sugar, which delivers the delicious taste of Dr Pepper with zero sugar and zero calories. We are also introducing Bai Boost, a drink with 10 calories that contains as much caffeine as a cup of coffee, made with plant-based energy from tea. Our Mott's Mighty products include no-sugar-added applesauce containing a good source of fiber and juice drinks fortified with vitamins A, C & E, formulated to contain 50% less sugar than 100% apple juice. Importantly, we are a founding member and active partner with the American Beverage Association and the Alliance for a Healthier Generation on the Balance Calories Initiative to reduce beverage calories consumed per person nationally by 20% by 2025. Learn more here.